Web Development brief Questionnaire [Guide] 2019

gugoslav February 12, 2019 0 Comments

Good planning is the key to a successful website. If created and promoted properly, a website can be a useful tool to sell your products and services.
It can be simple or elaborate, but if you want it to be successful, then you should make it easy for your customers to navigate through it and find what
they’re looking for.

Domain & Hosting

Q: Have you already purchased your domain
name URL?

Q: Do you have hosting?

Q: Do you want to change your email address?

About your company

Q: Explain what your company/organization
does, what products/services you offer?

Q: Do you have a slogan or tagline that clearly
describes what you offer regarding benefits
or features?

Q: What industry does your business belong?

Q: What problems does your business solve?

Q: How is your company different from your

Q: Do you need competitors Research?

Q: Do you need Trends Research?

Q: Do you need Content Research?

Q: Do you need Market Research?

Website’s Goals & Objectives

Q: What is the main goal of this website?

Q: What do you want this website to do for?
1. Better company online presence
2. Improve internal communication
3. Encourage onsite or social media interaction
4. Educate your audience
5. Reduce customer service calls
6. Get more inbound leads/quote requests/phone inquiries

8. Need to reach people in other languages
9. Promote latest product(s) / service(s)
10. Better company image
11. Increase brand awareness
12. Better product recognition
13. Increase prospective customer base
14. Build customer loyalty
15. Increase sales
16. Increase company’s profitability

Q: Do you have any color palette / font

Q: Describe your design aims and
requirements in detail — the more specific,
the better.

Q: Any specific visual goals for your website?

Q: If you had a seasonal marketing campaign
or your corporate identity needs to be
revised, it will help to provide past design

Q: Do you have any current marketing
materials that you want to incorporate into
the design?

Q: What you DON’T WANT on your current
website (if you have a website)?

Q: What do you DISLIKE about your current
website (if you have a website)?

Q: What do you LIKE about your current
website (if you have a website)?

Q: What are websites’ strong points?

Q: How many pages will your website have
Q: What is your desired website’s structure?

Q: List all page names you wish to have on your
Q: Put together a draft outline/sitemap of the new
website to be designed and built.
Q: Define which pages will be part of your main,
and which part of secondary navigation.

Q: List all the languages you want to have on
your website.

Q: Who will provide translations?

Q: Do you have a final text / copy / graphics /
videos for the website ready to go?

Q: All materials provided by the client should be in
the final form without need for further revisions.

Q: Any content you delivered needed to be
adjusted/optimized will be charged an hourly
Q: Where is the website content coming from?

Q: If any attribution is required, the details should
be provided to me before we start working on
the project.
Q: Do you need basic training to change and
add content on your website (WordPress
CMS features)?

Q: Do you have a logo of your company/
Q: If you already have a logo, why do you want
a new logo?

Colors Meaning:

Red: Passion, Anger, Vigor, Love, Danger
Yellow: Knowledge, Energy, Joy, Intellect, Youth
Green: Fertility, Wealth, Healing, Success, Growth
White: Purity, Healing, Perfection, Clean, Virtue
Blue: Knowledge, Trust, Tranquility, Calm, Peace, Cool

Black: Fear, Secrecy, Formal, Luxury
Purple: Royalty, Wisdom, Spirituality, Imagination
Orange: Creativity, Invigoration, Unique, Stimulation
Gray: Balance, Sophistication, Neutrality, Uncommitted
Q: Do you have any colors that you don’t wish
to use?
Q: What is the purpose of the logo?

Q: Who are you trying to attract with your
marketing message?
Q: Who is the primary audience you would like to
reach and who are the secondary audiences?
Q: Please describe your potential customers – be
specific: nationally or internationally (which
Q: Pay particular attention to their income,
interests, gender, age, even type of devices
they will use to browse your website.
Q: If your website is a business-to-business site,
what sort of companies are you hoping to

Q: What main keyword words/phrases would
you like to use to make it easier for people
to find your website via search engines?

Q: Are you interested in letting me write articles
for your website?
Q: I can write and optimize your articles for
Google searches (SEO optimization).

Q: How do you intend to promote your company:
are you going to use social media (recommend Facebook, Twitter and Google+
and there are others: Pinterest, LinkedIn,
Instagram, etc.?), Google AdWords, Facebook
ads, email list, ads websites, etc.

Q: Do you plan to publish posts by yourselves
on social networks or would you like me to
do it instead?

Q: Do you want to manage your social
networks profiles/ pages / channels by
yourselves or would you want me to do it for

Q: Where does the majority of your traffic
come from?
:Your website, Google search, Social Networks
(Facebook, Twitter, G+, Pinterest, YouTube,
etc.), Trip Advisor, various posts, etc.

Q: What actions do you want visitors to take
on the website?

Q: Will you measure your goals by something

Q: Who is the decision maker on this project?

Give me their contact details.

  • Name and surname:
  • E-mail:
  • Phone Number

Q: What is the turnaround time for making
individual decisions?

Q: What features would you like your website
to have?
Q: Are you planning to do online sales?
– If so, what is the product and how many items do you want to sell online? (Number of products)
– Are you open to accept credit cards?
– How much time will you be able to spend online, responding to e-commerce inquiries
that come in via your website? Once a day? Several hours a day?

Q: Would you like your website to have regular
website’s maintenance/updates/
communication with the visitors?

Q: What is your organization’s data? Formal organizational name:
All other organization data:

Q: Do you have a deadline for completing the
website (deliverable schedule)?

Q: What is your expected budget for this

Q: Please include other comments or
questions you would like addressed before
starting the project, if there are any.
 Open for any discussions/questions you
may have.

After Offer/proposal is accepted and Contract signed, you must provide me the following access data:
1. WordPress site access data:
– Login link:
– Username:
– Password:
2. Hosting account/cPanel access data:
– Login link:
– Username:
– Password:

Thank you.

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